SRK ready with his third TV show

Mumbai. After “Kaun Banega Crorepati” (KBC) and “Kya Aap Panchvi Paas Se Tez Hain” (KAPPSTH), Shahrukh Khan (SRK) is ready with his third television reality show – Mera Sanam Sabse Pyaara Hai (MSSPH). The show will be aired each day at 9 PM on Star Plus and will be sponsored by Prestige pressure cooker.

The show is inspired by SRK’s latest blockbuster “Rab Ne Bana Di Jodi” (RNBDJ), where a husband overhauls himself to suit the preferences of his wife and proves his love for her. The latest show MSSPH will showcase competition between Indian husbands where they would be required to perform various activities to suit the moods and tastes of their respective wives. After various city rounds and semi-finals, the final husband, who would satisfy his wife and SRK, would win the reality show.

Auditions for willing husbands have already started in various cities and the show would be on-air starting this Christmas. Prestige pressure cooker, which was the original brand to have promoted proof of a husband’s love, is the title sponsor this time, surprising many media planners.

“If you remember, we were the first one to inspire husbands to change themselves. We had promoted our pressure cooker with the tagline - Jo biwi se karein pyaar, woh Prestige se kaise karein inkaar! It had changed many husbands before SRK decided to change himself in RNBDJ!” Prestige marketing head told Faking News.

The move is also seen as SRK’s attempt to challenge Amir Khan’s movie Ghajini, which is also slated to release on Christmas only. SRK camp hopes to pull crowds away from Ghajini’s premiere to their living rooms for watching MSSPH on television. Even earlier when a scam was unearthed in Amir Khan’s television show, some people had suspected foul play by SRK camp, but nothing could be proved.

Rivalry or no rivalry between Khans, the show surely promises to entertain the wives of India, who otherwise were stuck up with their saas (mother-in-laws) for television entertainment.