Durex to launch gay condoms in India

New Delhi. It seems that a whole new gay economy is waiting to open up after Delhi High Court legalized gay sex in India today. Experts anticipate that more and more gays would now come out in open and assert their identity and rights after this verdict. This also potentially opens up a new and lucrative consumer group for marketers as most of the gays and lesbians are assumed to be belonging to well-off families.

Durex, the international condom manufacturers, has become the first corporate group to reach out to this potential consumer group. The company announced its plan to launch exclusive condoms for Indian gays. The ‘gay’ condom has been named “GayPlay” and the company claims that it differs from the ‘straight’ condoms in aesthetics and components, and has been designed exclusively for gays keeping in view their special needs. GayPlay condoms would be made of latex as usual, but the thickness and lubricity of the material will vary from the straight condoms.

“Gays need condoms that can sustain coarse wear and tear over a period of time but still are able to provide silky lubrication. The regular condoms fail on these factors and prove to be useless for gays. GayPlay has all that the gays needed but we were afraid that the product would have been declared illegal in India. Now that India has legalized gay sex, the last hurdle in the launch of GayPlay has gone.” Durex issued a press release announcing the launch.

Experts believe that this is just the beginning and we could see many more gay targeted products and services being offered soon in India. Google hot trends also showed that most Indians searched for India’s first gay cartoon character “Gaydhak” immediately after gay sex was declared legal.

“Gaydhak is just a small fry but a good beginning for India. But India needs to learn a lot from the outside world. You would be happy to learn that we could soon have the first gay Disneyland in the USA. Our lobbyists are trying hard to pressurize Obama administration to give green signal to the proposed Disneyland and inaugurate it by unveiling a grand statute of Pluto embracing Goofy. It would be so cool.” Homa Gaylot, a leading gay rights activist told Faking News.

Gay right groups expect services like gay amusement parks, gay pubs, and gay matrimony websites to be launched soon in India. But their ultimate dream is to see Gay Premier League (GPL) being organized by the BCCI.

“We are normal people. We do normal things and like all other normal Indians, we love Cricket. We would be most happy to see GPL being organized in India. I’m sure Shahrukh Khan will definitely buy a gay team and support the cause. We are sure his gay team would do much better than his supposedly straight Knight Riders.” Homa Gaylot expressed hope.